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Diet Coke Gives Back to Fans With #RetweetsOfLove

Can you imagine having your favorite brand create a sculpture from one of your tweets? One lucky Diet Coke fan was surprised when her tweet to Diet Coke was turned into a 60-foot-long interactive sculpture at Waterfront Park in Alexandria, Virginia. I was honored to be invited for the unveiling of the Retweets of Love sculpture. What is Retweets of Love? Diet Coke started the #RetweetsofLove campaign in fall to thank its biggest fans. Over…

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