A Quick Recap of My IAEE Expo Expo Adventure

Dec 11 2009
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Michele McGraw

You got it! And I love the pun, BTW! It really ist he relationships and no one can speak for…

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I had the pleasure of attending Expo Expo with my husband, Jason in Atlanta this week. Expo Expo is the annual meeting of the International Association of Exhibitions and Events (IAEE). The hot topic of the meeting was social media and since I live for social media, I was really excited to be there. I’m[…]

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Why Consumers, Not Celebrities Should Be Endorsing Products

Aug 06 2009
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Multitasking Mama

I don't buy products based on a celebrity endorsement and like you I value my friends/blogger's opinions over any celebrity.…

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Have you bought a product just because a celebrity endorsed the product? It seems that the majority of us are not swayed by celebrity endorsements. So, why do companies use them?

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