A Quick Recap of My IAEE Expo Expo Adventure

I had the pleasure of attending Expo Expo with my husband, Jason in Atlanta this week. Expo Expo is the annual meeting of the International Association of Exhibitions and Events (IAEE). The hot topic of the meeting was social media and since I live for social media, I was really excited to be there. I’m[…]

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Why Consumers, Not Celebrities Should Be Endorsing Products

Have you bought a product just because a celebrity endorsed the product? It seems that the majority of us are not swayed by celebrity endorsements. So, why do companies use them?

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