What Happened At The Apple Event?

Yes, I watched the event today and here are the highlights of the 2017 Apple Event.

Apple Watch

WatchOS 4.0

Available September 19

• Smart coaching
• Enhancements to heart rate app with more information
• Elevated heart rate notifications (if you aren’t active)
• Atrial fibrillation heart study

Apple Watch Series 3

Available for order on 9/15 and available 9/22.

• Cellular built in
• Same phone number as your phone
• Stream 40 million songs on your wrist
• Dual-core processor (70% faster)
• Siri can talk
• Barometric Altimeter (stairs, etc)
• The display is the antennae
• Same size as series 2 (with all the added features)
• New bands in new colors
• Grey ceramic watch
• Swimproof
• All-day battery
• watchOS4
• With or without cellular starts at $329

Apple TV 4K

Available for order 9/15 and for purchase 9/22

• 4K TV
• 4K with HDR
• User Interface in 4K
• Automatic update to 4K HDR if bought through iTunes
• Amazon Prime video 4K
• Live sports
• Live news
• Share photos in 4K on Apple TV from iPhone
• A10 Fusion chip

iPhone

iPhone 8 & 8 Plus

Available to pre order 9/15 & purchase 9/22

• Glass on front and back
• Silver, space gray, gold finishes
• Microscopically sealed for water
• 4.7″ & 5.5″ display
• 3D touch technology in display
• True tone display
• Stereo speakers
• A11 Bionic chip in both
• Apple-designed GPU for 3D games & Metal 2
• Fast auto-focus
• 12MP camera
• New color filter
• All new sensors (dual on 8 Plus)
• Portrait mode
• Portrait Lighting (8 Plus)
• Highest quality video capture ever in a smartphone
• Apple-designed video encoder
• Augmented Reality integrated into camera
• Wireless charging (Qi (sounds like Chi) open standard)
• 8 starts at $699 & 8 Plus starts at $799 (64GB & 256GB available for both)

One More Thing……

The future of the smartphone…..

iPhone X

Available to preorder October 27 and for purchase November 3

• Super retina display
• all display
• 5.8 inches
• 2436 x 1125 resolution
• 458 ppi
• Black and Silver colors
• OLED technology
• HDR display w/ Dolby Vision & HDR10
• True Tone display
• Edge to edge display
• Swipe up to go to home screen
• Swipe up & Pause for multitasking
• Say “Hey Siri” or press the side button
• Unlock by looking at phone (Face ID) & for Apple Pay
• TrueDepth Camera System
• A11 Bionic neural engine
• Animoji (animated emojis)
• Back Camera – dual cameras, 4/1.8 & f/2.4 apertures, deeper pixels, dual optical image stabilization, better low light zoom, Quad-LED True Tone flash
• Front Camera – TrueDepth camera, portrait mode selfies, portrait lighting
• Increased battery life (2 more than iPhone 7)
• Wireless charging (Qi charging)
• Water resistant
• Available 64GB & 256GB starting at $999

Available next year – Airpower Mat to charge iPhone 8 or X, Apple Watch series 3 and Apple Ear Pods (with new Qi charging case)

That is it for today’s Apple Event. What are you most excited about?