What Happened At The Apple Event?

Apple iPhone X

Yes, I watched the event today and here are the highlights of the 2017 Apple Event.

Apple Watch

Apple Watch Series 3 announcement at the Apple Event

WatchOS 4.0

Available September 19

  • Smart coaching
  • Enhancements to heart rate app with more information
  • Elevated heart rate notifications (if you aren’t active)
  • Atrial fibrillation heart study

Apple Watch Series 3

Available for order on 9/15 and available 9/22.

  • Cellular built in
  • Same phone number as your phone
  • Stream 40 million songs on your wrist
  • Dual-core processor (70% faster)
  • Siri can talk
  • Barometric Altimeter (stairs, etc)
  • The display is the antennae
  • Same size as series 2 (with all the added features)
  • New bands in new colors
  • Grey ceramic watch
  • Swimproof
  • All-day battery
  • watchOS4
  • With or without cellular starts at $329

Apple TV 4K

Apple TV 4K HDR

Available for order 9/15 and for purchase 9/22

  • 4K TV
  • 4K with HDR
  • User Interface in 4K
  • Automatic update to 4K HDR if bought through iTunes
  • Amazon Prime video 4K
  • Live sports
  • Live news
  • Share photos in 4K on Apple TV from iPhone
  • A10 Fusion chip


iPhone 8 & 8 Plus

Available to pre order 9/15 & purchase 9/22

Apple iPhone 8 & 8 Plus

  • Glass on front and back
  • Silver, space gray, gold finishes
  • Microscopically sealed for water
  • 4.7″ & 5.5″ display
  • 3D touch technology in display
  • True tone display
  • Stereo speakers
  • A11 Bionic chip in both
  • Apple-designed GPU for 3D games & Metal 2
  • Fast auto-focus
  • 12MP camera
  • New color filter
  • All new sensors (dual on 8 Plus)
  • Portrait mode
  • Portrait Lighting (8 Plus)
  • Highest quality video capture ever in a smartphone
  • Apple-designed video encoder
  • Augmented Reality integrated into camera
  • Wireless charging (Qi (sounds like Chi) open standard)
  • 8 starts at $699 & 8 Plus starts at $799 (64GB & 256GB available for both)

One More Thing……

The future of the smartphone…..

iPhone X

Available to preorder October 27 and for purchase November 3

Apple iPhone X

  • Super retina display
  • all display
  • 5.8 inches
  • 2436 x 1125 resolution
  • 458 ppi
  • Black and Silver colors
  • OLED technology
  • HDR display w/ Dolby Vision & HDR10
  • True Tone display
  • Edge to edge display
  • Swipe up to go to home screen
  • Swipe up & Pause for multitasking
  • Say “Hey Siri” or press the side button
  • Unlock by looking at phone (Face ID) & for Apple Pay
  • TrueDepth Camera System
  • A11 Bionic neural engine
  • Animoji (animated emojis)
  • Back Camera – dual cameras, 4/1.8 & f/2.4 apertures, deeper pixels, dual optical image stabilization, better low light zoom, Quad-LED True Tone flash
  • Front Camera – TrueDepth camera, portrait mode selfies, portrait lighting
  • Increased battery life (2 more than iPhone 7)
  • Wireless charging (Qi charging)
  • Water resistant
  • Available 64GB & 256GB starting at $999

Available next year – Airpower Mat to charge iPhone 8 or X, Apple Watch series 3 and Apple Ear Pods (with new Qi charging case)

That is it for today’s Apple Event. What are you most excited about? 

One Comment

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