I attended my first BlogHer in 2009 and I expected to see at least a few tech companies supporting women, but, I was disappointed. Last year in New York, there were a handful of tech companies. I felt it was worth my while, but I still wanted more. This year, BlogHer in San Diego had a good share of tech companies supporting women.
BlogHer is all about supporting women and blogging, so I would expect to have many communities and industries represented at BlogHer. While I would love if it were all tech companies supporting women, that isn’t realistic and it isn’t what BlogHer is all about.
My BlogHer disappointment in 2009 showed that tech companies supporting women was not a high priority, even though women were often the decision maker of purchases in the family including computers. It has been a slow process, but many of the tech companies are seeing the value in marketing to women and in particular, moms. This may not be a new concept for many companies, but for the tech companies it is.
Tech Companies Supporting Women at BlogHer
There is a big difference between selling to women and marketing to women. The difference is as big as the differences between men and women. Sure, tech companies do not have a problem with women buying their products. But to really market to women, you need to be where the women are. You need to understand how and why women make decisions when purchasing technology. BlogHer is the perfect conference to talk to women and find out what they want and what drives them to make a technology purchase. Tech companies supporting women should be at BlogHer!
More Tech Companies Supporting Women
Let’s Talk About Tech Companies Supporting Women!
Did you go to BlogHer? What are your thoughts about the number of technology companies present at BlogHer? Are enough tech companies supporting women?