Collaboration & Curation Session #Blissdom
Collaboration & Curation: How to Amplify Impact through Social Media Alliances
Think about where you want your site to go. Grow it, write more?
You will need help to grow your blog.
Number of large blogs that are solo? Almost none.
You need help from a community.
Collaboration
Collaboration means more than one person working together towards a common goal.
One blog that has more than one editor.
Benefits of Collab – strength in numbers, 1 message with many people spreading the message
In your niche, get a group of bloggers in your niche to answer questions collaboratively about your niche to create a collaborative site.
A joint effort toward a common goal.
Curation
Curation is fancy word for news judgement. example – gathering best posts about a certain topic and repost with permission
Benefits of Curation – increases your authority in your niche, good networking tool
Blogosphere expands as more people joins and it grows. There is room for everyone.
Collab & curate you work together toward a common good.
Sharing link love, spreading another person’s message and working with others
They in turn, share their traffic with you by linking to your site. It sends traffic to both sites.
Know why you want to bring in contributors (what will each talk about to bring new info to your site)
Send out a specific call to action. Do not just ask people to write for you. Be sure you know what you want them to write about.
Have “experts” on the site to answer questions.
Be sure you know what experience you want them to have.
Have an editorial calender and post length & be clear about what you will be offering them. Have a style guide for your writers.
Could request a sample post when looking for contributors. Give them a subject & deadline to submit sample post.
Have an agreement with your contributors. Can be simple – an e-mail with the expectations and payment and they return with “i agree”
Benefit of writing for a collaborative site:
- Writing on a collaborative site can get your work out there.
- Can bring traffic to your site.
- Show that you are an expert in your niche.
- Help you to improve your writing.
Curation
How to find content for Curation?
- Look at other blogs in your niche
- Use google alerts
- Search Twitter
- Recommendations from others in your niche.
Then asked to republish the post with some changes or maybe a different angle.
Tools to Curate:
Legal – don’t take anything that is not yours.
Things to help your writers/contributors
- editorial calendar
- staff only area
- style guide
- themes for month if want to give ideas.
Anyone can collaborate. Doesn’t matter how many readers you have.
Give creative pitches to bloggers to ask them to write for you.
If you treat them well, they will want to do good for you.
Is bigger and more always better? Depends on what you want for your site. The bigger, the more work & more traffic, but will take a lot more time. You need to decide for yourself.
Creative Common for commercial use if making money on your site (Flickr)
Duplicate content: Hurts the 2nd site more than the first. Change at least 20% of the post to be safe. Link back to the original post.
Related articles
- Tumblr Adds Curated Topic Pages For Better Content Discovery (mashable.com)
- 4 Promising Curation Tools That Help Make Sense of the Web (mashable.com)
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