Can you imagine having your favorite brand create a sculpture from one of your tweets? One lucky Diet Coke fan was surprised when her tweet to Diet Coke was turned into a 60-foot-long interactive sculpture at Waterfront Park in Alexandria, Virginia. I was honored to be invited for the unveiling of the Retweets of Love sculpture.
What is Retweets of Love?
Diet Coke started the #RetweetsofLove campaign in fall to thank its biggest fans. Over 50 fans were surprised when their Diet Coke tweets were recreated by artists. Anything from custom jewelry to 60 foot sculptures brought the tweets to life.
The sculpture in Waterfront Park was the finale. Along with the sculpture, $15,000 was donated to The Art League (a local charitable organization.)
About the Sculpture
The sculpture was created with:
- 4,500 cans and bottles of Diet Coke
- 2,000 man-hours
- 10 people to install
- 3 weeks to Design, conceive & build
- 3,500 pounds of material
- 300 feet of aluminum steel
- 150 lbs of lucite
It is a 3,500 pound interactive structure. You can walk through and play with the structure. It will dispense ice-cold Diet Coke as you interact with the display.
Here is an Instagram photo from Cigar Box Studios during the fabrication process.
Over the past couple of weeks we have been working to fabricate a ‘Retweet’ #sculpture for the @dietcoke! We will be displaying photos from the #fabrication process over the coming days. @toolofna #listonphotographie #cigarboxstudios #marketing #customfabrication #BWPhoto #dietcoke #Tweetsoflove #Fabrication #Showbiz
The Sculpture in Pieces
Going from the left to the right, here are the different pieces of the #RetweetsOfLove sculpture.
The full tweet is:
Oh, Hi Diet Coke. I Love You! from @EMS122
It was really cool to see in person. It definitely brought the tweet to life. And it was interactive, so you felt as if you were part of the sculpture.
You could go right up and take any of the Diet Coke bottles and enjoy an ice-cold drink.
Diet Coke #RetweetsofLove Video
Here is a quick video I did showing off some of the interactive parts of the sculpture.
So, tell me, what #RetweetofLove tweet would you send to @DietCoke?
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Disclosure: This is a Diet Coke sponsored post. I was compensated for my participation. All opinions are my own.